You asked for it, you got it! dataSpheric Search Engine Links!Updated 01/06/05 So many people ask us to share our Search Engine Optimization links and tools that we finally got tired of it. We're posting them here for you to use forever. Why are we doing this? Why take the chance that you'll do your own search engine optimization? Well, if you do then you have a LOT of time on your hands. It takes a long, long time to do SEO properly. It's not easy. Not only that, if you are doing it yourself you probably don't have any money anyway. Enough said. But wait, you say, what if I am your competitor, aren't you afraid of giving me a competitive advantage? No, we're not afraid of giving other web designers and developers a competitive advantage. The kind of work we do relies upon teams of highly specialized experts. Nobody knows everything, it's just too broad a field for that. If you are just starting out or are a "one man band" shop, chances are the kinds of customers you service aren't the kind of customers we get. In short, you are no competition. Help yourself to this information, we hope it helps you and your customers out. If you really want to know why we're doing this, it's because of our open source philosophy. Many of the nice folks who put up these tools did so for free. We're just doing our part to give back to the community. We don't stop here either! Check out our Services Page for lots of helpful, on topic information on Web Project Management, Software Development, Database Integration, Web Site Design and Internet Marketing. These are tools we've developed over years and you get them all for free. This is the best, most comprehensive list of Search Engine Optimization Links on the planet (so far as we're aware). If you know of a better one, let us know and we'll link to it!SEO LinksKeywords and key stringsKeyword research is the beginning of all search engine marketing. It allows us to identify traffic patterns in terms of search string popularity in search engines. Using refined lists of such keystrings, we construct our entire content plan for search engine marketing or SEO.
SubmissionSubmission is a bit of a grey area right now. Since Google is in such a fundamental position with other search engines, we're starting to feel that to come up on Google's crawl is the basic essential. We've also seen that a single link on a popular site will get your site indexed sometimes within 24 hours. For those on a very tight budget (like zero) this is our suggestion at this time. Another trick is to post to a popular, on-topic newsgroup and include your website address in your signature line but BEWARE. If you post to an off-topic newsgroup or simply offer a commercial message in your post, you may be accused of SPAMMING. Properly used, however, this method, on a popular newsgroup on Usenet will get you indexed withing 24 hours. Overall, the importance of submission can be overrated due to the interwoven nature of present search engine practices. We see three basic doors right now, Google, Yahoo and Teoma. We're still not sure what the new MSN beta is doing. In fact, with other techniques, we've begun to see submission as a fill—in—the—gaps technique after we've been indexed. Submission can still be done manually and for free in most cases, we don't publish links because they change so frequently. Just go to each engine and find their submission information.
Google:Google is being used for some very interesting and sometimes disturbing purposes these days. Keep an eye on your server logs for Google engine hits from such places as Russia (google.ru), Latvia (google.lv) and other hacker-friendly places.
Yahoo:MSN:Becuase MSN is still in beta testing of it's long awaited new search engine, we have no specific recommendations regarding optimizing for them. At present, the best way into MSN seems to be Google. For this reason, we make Teoma our third priority engine at this time. Keeping up to date:
Rank:If you are new to search engine optimization, do yourself a favor and don't check your rankings more than weekly untill you see results. You'll just drive yourself crazy.
Saturation (pages indexed in various engines):Here's where submission to search engines can come in handy these days. After you get indexed and ranked, you might notice that some of your favorite pages aren't appearing. This can be due to various factors, but selectively submitting single of a few target pages can get them crawled. With patience.
Link popularity:Link popularity has become perhaps the most important force in search engine optimization and search engine marketing (for a description of the difference, click here.) A lot of people are coming up with cheap, shady tricks to obtain links and ranking. I'd suggest that the success of such tricks are always short lived. dataSpheric recommends that you obtain quality, authoritative links from sites which have rellevant content which is helpful to your users.
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