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Real estate marketing on the web: what it takes

We'll lay this out in five compact points that you need to remember. This is your basic training for web sales.

1. Ugly websites do more business than ignored websites.

The fact is that some poorly designed or shabby looking real estate marketing websites do better than the most chic, stylish looking ones. You need your real estate marketing website to achieve a good marketing position on the internet and in your targeted online real estate niche. If people don't see your website, it might as well not exist. If you are not reaching interested home buyers in your target market, again, your real estate website might as well not exist. Real estate marketing website design is just one component of the whole online sales machine.

2. Appealing websites that get targeted traffic develop leads.

You need a professionally designed real estate website that contains quality information and presents it coherently to people who are interested in it. This is key to generating leads as opposed to traffic. This means getting people who see your website to identify their needs with it, trust the company behind it and take whatever action they are directed to, for example calling you on the phone. How does this relate to the point above? All things being equal, the website that's more appealing and easy to use for the target audience will win. But all things are far from equal. The winner at the online real estate game is whoever can capture and maintain contact with the most qualified home buyers.

Now here's where dataSpheric starts going beyond the scope of any local real estate web developer.

3. Dealing with a lot of online leads takes effective systems.

This is especially true for real estate marketing. A targeted website that brings in lots of traffic can present a problem for the paper-based shop, or one where the selling process is handled in a "team" environment. We can literally flood you with leads but they have to be handled properly to reach the maximum sales potential.

Sales from home buyer contacts gained on the web are generally three to six months "out". This buyer has to be handled throughout the pre-qualification, qualification, sales and closing process. You need to communicate with them every step of the way or they will fall through the cracks. Your online real estate marketing solution needs to account for this communication process on the web as well as by phone, letter, email, anything. This is the description of a CRMS or Customer Relationship Management System, a crucial tool in real estate web marketing.

4. You need to communicate with your leads at each stage in the sales process and you need to own your leads.

The internet might seem impersonal, but there's nothing impersonal about the home buying process for your customers. They need to know that you are there at each stage and you need to gain their confidence. You also need to keep your leads in your database--not your agent's. When one agent leaves, you need the whole history of communication to be right there for the next person to pick up with. You need this process to help your efficiency, not hurt it. Your real estate web marketing system must screen out consumers who aren't really serious or simply aren't qualified home buyers.

5. The process starts at first contact on the web and continues right through till closing!

Real estate web marketing websites must account for all of this to be within the reach of the independent broker! There's no other way to capture the sales from all the traffic we can bring you!

This is why we call our product an Online Real Estate Lead Conversion Engine.

It not only gets noticed, it not only gets traffic to your website, it captures interested home buyers and nurtures them to signing. It makes the process simpler and easier. It helps you through some of the lumps and bumps of the real estate industry while helping you keep organized.

The dataSpheric Online Real Estate Lead Conversion Engine consists of four basic parts:

  1. The real estate marketing website. This is the front-end of your online real estate store.
  2. The real estate web marketing campaign. This is a literal war against your competitors.
  3. The lead capturing and management system. This is the "core" of the Online Real Estate Lead Conversion Engine.
  4. Training for your staff to use the system and properly manage leads. Online sales represent a new way of doing business and we're here to help you do just that.

Now all we did here is tell you what you need and tell you what we do. If you guessed that we didn't tell you our best secrets, you guessed right. But this and our other informative articles can be a real help to your online real estate sales development at any stage of the game.

Are you ready to become a ruler of real estate?

Get in touch with dataSpheric today. We'll show you the software that you'll use in a live demo over the phone. You get to try out the core of the Online Real Estate Lead Conversion Engine at no cost or obligation.