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Frequently Asked Questions:

1. How much traffic can you expect from a specialized Online Real Estate Lead Conversion Engine?

Your results will vary greatly from region to region and from town to town. Let's just say that here in Prescott, if your website doesn't average you at least 15 inquiries per day--that is people taking the time to contact you from your website--then you are getting stomped by the competition. Simple analysis of keyword search trends on popular search engines such as Google and Yahoo confirm this as well as our experience with other clients.

2. What should my conversion rate be for my web real estate marketing solution?

A good rule of thumb is 3%. Yes, 3%. Now you see that online real estate marketing is a numbers game. You need to reach out to hundreds of people and maintain a relationship with them until the day they come to town and sign. You can't meet with all of them, you can't call all of them, mailing all of them isn't going to do it without consistent and responsive web contact. Remember, these people found you online and will be glad to communicate with you online until they are ready to move into the "active phase" of decision making.

3. When you say that home-buyer leads are three to six months out, does that mean your Online Real Estate Lead Conversion Engine makes them buy faster?

No. That's our estimated average based on the reports of our clients. As we know, some people are very decisive, some make take a lot longer to make up their minds. One key to our web real estate marketing systems is that "slow customers" are left in the sales pipeline and scheduled for routine "friendly reminders" from you. When they do get off their behinds, your name will be fresh in their minds.

4. Will the Online Real Estate Lead Conversion Engine destroy my marketing budget?

The up front costs and effort involved are considerable, we won't beat around the bush. Frankly, the Online Real Estate Lead Conversion Engine will probably redefine your marketing budget. Much of what we do is off-the-shelf at this point, we have the systems built, but a lot of effort goes into positioning your web marketing solution on the internet. See below. Once accomplished, however, the Online Real Estate Conversion Engine is remarkably low cost. Consider this: the average brokerage spends $250 on traditional marketing-that's radio, print, signage, etc. per person who walks through the door, each year. A web real estate marketing tool in most ways remains productive indefinitely and brings them in "the door" at a fraction of the cost. The Online Real Estate Lead Conversion Engine should pay itself back within six months of investment. Properly used, it will continue to produce at higher and higher levels over time with less and less expense.

5. What makes your real estate web marketing position services different?

There's two parts to this: one is research (or targeting) and the other is called Search Engine Optimization or SEO. In the first sense, we do a better job of researching the traffic patterns of your target audience. We also do a better job of researching your competition. We use this information to tune your online strategy. The objective, quite frankly, is to beat your targeted competition on the points that the market says it wants to see. The other part, SEO, is about two things and it's no secret: content and incoming links. You can think of incoming links as getting you attention from search engines and the content on your real estate marketing website as what impresses them about you. Developing winning content for real estate marketing websites is a joint venture of dataSpheric and your brokerage. This is where we literally go to war against "the big guys" and we use all means at our disposal. The big difference to you is that when we do marketing for your website, it makes things you want to happen, happen. Phones ring more, sales go up, money gets made. We deliver measurable results to our clients and we use numbers-real math, to do it.

6. I already have a website. Do I have to buy your whole system or can I use your services "ala-carte"?

You bet you can. Most customers want to start slow anyway and see what we can do for them. This is because most of our customers already have websites that aren't doing anything for them. They've heard the wild promises before and they are understandably leery. If you have a website, chances are we can work with it to bring you more traffic, increase sales and we can bolt our tools right onto it.

7. I don't have a website, but do I have to buy your whole system at once?

No you don't. In fact, sometimes there's something to be said for taking it one step at a time. There's a lot of new things to learn and get used to when you first start doing business online. Also, it takes some time, usually three to six months, before traffic really builds up on your website. If you want to start out with a simple website, get it positioned in your market and handle the leads "the old fashioned way" to start, that's probably not such a bad idea. Especially if you and your staff are relatively new to the "computer thing". When the lead volume gets tough to manage, our CRMS systems are ready to bolt-in.

8. Is your Online Real Estate Lead Conversion Engine easy to use?

It depends. If your staff is used to using computers and surfing websites, the Online Real Estate Lead Conversion Engine is like most other internet sites they are used to. In this scenario, training starts with a lecture-demonstration in the morning for one or two hours. We then stick around to do one-on-one training, answering questions as your people actually begin to use the system. From here, we make a point to stop by in person a few times over the next days to reassure your staff that we are there. In truth, at this point, your staff will be using the system with an occasional phone call or email for support.

9. Do my leads "live" on your Online Real Estate Lead Conversion Engine?

No, your leads "live" on YOUR Online Real Estate Lead Conversion Engine which is based on entirely standard, open-source software. If your ISP host can't handle our software we know some good, inexpensive ones who can. You own your leads.

10. How much does the Online Real Estate Lead Conversion Engine cost?

Without going in too deeply, that largely depends upon the level of resouces we need to beat your competitors. This comes down to what towns or areas you target. We're not the cheapest web developers, we're among the best. This isn't cheap software, it's built to make you money.

11. What are the ongoing costs of the Real Estate Lead Conversion Engine?

That depends entirely upon you. We recommend that you keep us on retainer for regular service to maintain your search engine marketing position. You may also find that you wish to update your website content from time to time. You may also wish for new functionality for your software. It's all up to you.

12. How does the Online Real Estate Lead Conversion Engine integrate with my traditional marketing campaign?

However you want it to. The system works just as well organizing your customer contact by phone or regular mail. We recommend that you feature your web address on all of your publications and broadcast media.

13. Are you guys working for my competitors?

Yes and no. Broadly, anybody in real estate is your competitor. We learned what you need from your competitors. To avoid conflict of interest issues, we don't take similar jobs for competitive clients in the same town at the same time. Since we offer some services on an ongoing basis on retainer, such as search engine marketing or optimization, this means that we can't offer these services to anyone else in that locale. We cannot and will not divulge the real estate entities we work for in respect for the extreme competitive environment you operate in. We'll simply find out what you need and if there's no local conflict we're happy to help you. If we can't help you directly we'll load you up with some free advice in what to look for in a developer.

14. How can you help with my Advanced Access, HomeSurf or other franchised web site?

We don't want to give away all of our secrets, but several things are lacking in most of these solutions: Everybody else has the same content, the quality of the underlying code is very poor and without constant attention to search engine placement you won't be competitive out there. In fairness, some of the franchised packages can be a good value to build on top of and can be used to save money.

Northern Arizona Real Estate Marketing Online

We're one of the top growth markets in the country! Prescott, Prescott Valley, Cottonwood, Chino Valley, Clarkdale, Cottonwood, Lake Havasu City all are seeing explosive growth. Only in Flagstaff have the community planners put the cap on expansion. If you are selling in any one of these areas and you aren't gaining at least 20% of your business over the internet you are missing out!