Client: GreenIdea Inc
Category: IT security awareness
Project: Website recode
Location: San Francisco USA
Duration: 2005
Site: www.GreenIdea.com

The GreenIdea website looked great but it had a big problem

Search engine rankings had fallen off dramatically since they rebuilt it. Additionally, the site navigation didn't work in the Firefox and Netscape browsers. GreenIdea also wanted to achieve Section 508 compliance to impress their accessibility-conscious government customers.

Enter standards-compliance to the rescue once again.

dataSpheric opted to take GreenIdea.com to full WCAG-AAA compliance which supercedes Section 508 in accessibilty standards. An XHTML recode of the site produced pages that are approximately half the size in code terms. Obsolete Dreamweaver scripted drop-down menus were replaced with a variation of the Silverfish CSS drop-downs and style sheets were created for printer and hand-held devices as well as web browsers. This has created a much more favorable code-to-content ratio for GreenIdea's website. As a final consideration, we added a site map to insure perfect crawlability.

Problem solved.

dataSpheric's mission to recode this site to look exactly like the old website paid off with a website that loads twice as quickly, is accessible to more browsers and web surfers and gets crawled by search engines like a dream. It also proudly sports the W3C validator buttons in it's footer, proclaiming the site quality standards. We had fun teaching their in house web designers how to develop accessible, standards-based code in the future.

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