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Client: Previews USA LLC 
Chinese language website hosted in China.A lot of people are thinking about reaching the massive market that China represents today. Internationalized websites are a dataSpheric specialty, but internet marketing in China represents specific challenges most marketers shy away from. The folks at PreviewsUSA want to go for the gusto. This turned into a slew of Chinese marketing properties.
This one is really pretty neat. We know it's hard to see all crammed together in this picture but we have larger pictures and a better explanation here. This is a single-page Chinese brochure-ware but it links to Chinese-language user-interest content in the form of a Wordpress blog and our our linkSpheric directory software. With linking and branding. we tie this to the company USA website where there is further Chinese content. All four web properties reinforce the level of design and branding we'd expect from a multinational corporation. The economics here are almost sickening.It doesn't cost us a penny more to develop for the Chinese market. Production and hosting services aren't significantly above our normal cost of production here in the USA. What really hits you is media-sourcing. Major Chinese print publication ad-rates are internationally scaled and the print market is highly verticalized. Marketing campaigns in China require a number of different resources including translation, marketing research, media sourcing, specialized web development techniques and feet on the ground in China. That's right, you need people to act in proxy in China to have full mobility. To insure your Chinese customer can see your website (and there's many USA websites they can't), you need to host a website in China. In this case, we see a simple website hosted in China which links to Chinese content and contact forms hosted in the USA. PPC or PPC campaigns, as well as on-the-ground marketing support drive traffic through. Learn More about internet marketing in China. |